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How Needs Assessments Help Consultants Scale Their Sales Pipeline

Meaningful questions are a consultant’s best friend. With the right questions, you can turn an entire sales conversation in your favor. You go from being just another run-of-the-mill consultant to the one they HAVE to hire. Anybody can ask questions, but what sets a good consultant apart is knowing how to ask questions that show […]
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New Articles

Strategic Planning in 2021: 8 Steps to Success

Strategic planning needs to be a priority for businesses in 2021—the changing environment has made it more necessary than ever before. Now is the time to bring in consultants to review what has worked in the past and how to plan for the future. We look at how to revise strategies when creating a consultant […]
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New Articles

How to rock the SEO stage with website design

Most users presume that web design and SEO have little to no connecting points and basically no influence on one another.  Yes, they are indeed two different things that you can’t imagine go hand-in-hand. Web design’s main goal is for the page to be visually pleasing, and SEO’s goal is for your page to appear […]
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New Articles

How Needs Assessments Help Consultants Scale Their Sales Pipeline

Meaningful questions are a consultant’s best friend. With the right questions, you can turn an entire sales conversation in your favor. You go from being just another run-of-the-mill consultant to the one they HAVE to hire. Anybody can ask questions, but what sets a good consultant apart is knowing how to ask questions that show […]
Read More
New Articles

Strategic Planning in 2021: 8 Steps to Success

Strategic planning needs to be a priority for businesses in 2021—the changing environment has made it more necessary than ever before. Now is the time to bring in consultants to review what has worked in the past and how to plan for the future. We look at how to revise strategies when creating a consultant […]
Read More
New Articles

How to rock the SEO stage with website design

Most users presume that web design and SEO have little to no connecting points and basically no influence on one another.  Yes, they are indeed two different things that you can’t imagine go hand-in-hand. Web design’s main goal is for the page to be visually pleasing, and SEO’s goal is for your page to appear […]
Read More
How to Develop Your Own Risk Assessment
Written February 03, 2021, by Nigel Lindemann
How well is your business protected when a global pandemic strikes? If someone would've asked you that question a year ago, you might have laughed it off as far-fetched. Today, not so much. Figuring out how big of a risk something could be to your...
Powerful Visual Storytelling Techniques to Connect With Customers
Written January 29, 2021, by Guest Author
When you’re trying to connect with customers and potential customers, your first instinct might be to just bombard them with a wall of text. Don’t do that.  Text is one of the most inefficient forms of content from a retention standpoint. People respond...

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How to Minimize Chaos and Maximize Productivity During eCommerce Implementation or Migration
Written January 19, 2021, by Guest Author
In the world of B2B sales, eCommerce is where it’s at. The move was already underway to shift more sales online. The COVID-19 pandemic only served to accelerate the move to digital selling.  image source If your company isn’t currently engaged in...
How to Identify Your Potential Customers Pain Points
Written January 14, 2021, by Guest Author
The most common reason behind startup and product failure happens to be a lack of market demand, i.e customers need to have a problem solved. Identifying a potential customer’s pain point plays a huge role in being able to solve them with your product.  Companies...
Four Ways Surveys Can Be A Customer Relationship Management (CRM) Tool
Written January 11, 2021, by Guest Author
Surveys are often dismissed as a subjective instrument. However, a carefully crafted survey can be a useful instrument for the discovery of insights, behavioral patterns, and public opinion. Finding out the right way to engage with customers is vital...
Why information obesity can harm you and your respondents
Written January 08, 2021, by Guest Author
When was the last time you read and completed a fifty question survey in its entirety?  Did you skim it instead?  Or did you skip it altogether?   We thought so…. Presenting decision-makers with all of the information to make a decision is of course...
How to Use Customer Feedback to Fuel Your Content Strategy
Written December 04, 2020, by Guest Author
Your customers are central to your business. Without them... well, you wouldn’t have a business. This is why it’s key to put them at the forefront of everything you do - including your content strategy. Taking a shot in the dark and assuming you know...
Top 8 Ideas to Promote Your Quiz for Maximum Exposure
Written November 30, 2020, by Guest Author
Today, quizzes are a great way to get more traffic to your site, generate leads, grow your audience base, and get more people learning about who you are. It can be a potential addition to your content marketing mix, along with your blog posts, explainer...
How to Create a Company Culture That Promotes Innovation
Written November 19, 2020, by John Allen
In recent years, businesses have become increasingly aware of the importance of fostering a healthy internal culture. It’s now widely accepted that having the right company culture is an integral part of workforce optimization—getting the most out of...
6 Creative Content Marketing Ideas To Promote Your Survey
Written November 12, 2020, by Michelle Deery
Surveys are a great way to learn more about your audience so that you’re able to create better content (and products) that are highly relevant to them. You can also use them to generate more leads.  Plus, creating your own survey means you’ve got...
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